The jury, who together with REFORM has chosen the exhibited works this year, consists of representatives from three different parts of the design industry. In the role of manufacturer and designer is Jonas Krüger (JK), while Karen Grøn (KG) represents the exhibition world and Mette Barfod (MB) is representative of the magazine industry.
REFORM was created in order to bring focus to a new generation of designers and creators. How do you see this new generation, and how do you think it is characterized?
KG The new generation is characterized by a stubborn search for new solutions, both in terms of shape, function and resources. There is a curiosity and humility towards materials and what is created and why in a world with growing awareness of resources.
JK We believe it is an exciting time for Danish designers who need to be able to navigate in a fast and changing world. It is inspiring for us to see more designers focus on values like quality, sustainability and good craftsmanship.
MB The new generation of Danish designers and creators challenge the concepts of design and are very experimental. There is a new curiosity and search for unknown paths. However, a lot of the young designers are still deeply rooted in the Nordic culture, both in terms of materials and shapes. But they are certainly experimenting with the combination of old techniques and new production methods.
What are you looking for when spotting new design and artworks?
KG An original idea which is complete in both shape and content.
JK If we see a mode of expression for the first time that gives us a good gut feeling, because it is capable of being both on its own and interact with its surroundings, then we are off to a good start. Furthermore it has to make sense and be more than just beautiful.
MB I am looking for design which is coherent and original. It must have soul, authenticity and a good craft quality. I also like it when there is a clear attitude towards quality and choice of material. But most importantly, I want it to make me feel something. My intuition tends to be my best guidance.
Can a design be without function?
KG Yes. A design can for instance exist with the purpose of telling a story or to challenge our expectations within the art of forming.
JK No. The interesting thing about design is the creative challenge that rests between the demarcation of function and the development of aesthetics.
MB The link between design and function is essential. Design is shaped with the purposed of being used, and that is how design differs from for instance art. However, I would almost always prefer the aesthetic and storytelling element in a piece of design.
Karen Grøn (KG), Trapholt
Trapholt is a museum of modern art, crafts and design. The museum opened in 1988 in buildings designed by Boye Lundgaard and Bente Aude. Trapholt plays an important role as Denmark’s museum of design in the Western part of the country and has a significant profile with exhibitions and collections emphasizing aesthetic new departures, historical perspective and current debate.
CEO and curator is Karen Grøn.
Jonas Krüger (JK), Brdr. Krüger
A lot has happened since Brdr. Krüger was established as a woodturning company in 1886, but the dedication to craftmanship and passion for wood has not changed.
Today Brdr. Krüger is self-productive design brand with a design DNA founded in the Danish modern traditions of the last century, but reinterpreted for a new audience. With a design philosophy urging the playful, the original and the honest, Brdr. Krüger strives to contribute with a new twist on tradition in a close creative collaboration with designers and architects.
The dedication to quality and craftsmanship in Brdr. Krüger is now maintained and developed by a fifth generation, who is ensuring the high quality in everything leaving the family-owned company. One of them is Jonas Krüger.
Mette Barfod (MB), RUM
RUM interior and design is a monthly magazine emphasizing quality journalism and a visual experience. You’ll find everything from the latest trends and news from the field of architecture and design to articles about the most interesting homes all over the world.
The magazine is deeply rooted in the Scandinavian lifestyle, but the outlook is international. RUM does interviews with significant designers, established as well as upcoming, and writes portraits of grand icons and notable companies. In RUM you’ll find plenty of articles about what is trending in design, architecture, art and culture as well as tips about the best art in the capitals of Europe.
RUM was created seven years ago by editor-in-chief Mette Barfod.